Tag: Personal Branding

How To Make Your Wardrobe & Personal Brand A Perfect Match

Written by Scarlett De Bease on June 14, 2017. Posted in Image and Business, Image and Style, Shopping Tips.

When it comes to your business, you need to stand out and not disappear into the crowd.

To succeed in both business and your personal life, you need to feel and look confident so you can stand out, be seen, and succeed.

Below is the Free Webinar I made as a guest of Holly Chantal’s Land Of Brand, so grab a pen and paper and get the styling and shopping tips that YOU can use right away so you learn how to make your wardrobe & personal brand a perfect match.

P.S. Sorry about my sneeze attack in the middle of the video.

“When it comes to your visual brand everyone knows about your logo, colors, and website – but what about your style? Today I have my personal stylist Scarlett DeBease coming to share how to dress like your brand in a way that flatters you both physically and personality-wise.” Holly Chantal – Land Of Brand

Are YOU looking to finally know what clothes to wear and buy?
Apply here for a Know What To Wear call with me, and I’ll help you identify what is keeping you from having a wardrobe you love and how to fix it.

Are You Also Fed Up With Body Shaming?

Written by Scarlett De Bease on July 17, 2016. Posted in Uncategorized. 1 Comment on Are You Also Fed Up With Body Shaming?

I never knew how much Jennifer Aniston and I had in common.

Oh, not that the paparazzi follow me around and endlessly comment on my looks, or because I am a celebrity and the world just can’t get enough of me.

But how we both are fed up with the unrealistic, unfair, and unkind judgments women are subjected to over and over again. We share the belief that Body Shaming has got to stop, and speaking up is one way to make that happen.

Women are constantly getting the message from magazine and TV celebrity profiles, that anything resembling a ‘normal’ body shape should be labeled as fat or pregnant.

Yeah, people, we ladies have tummies, fatty deposits all over our bodies, and skin not as tight as it once was, which in all honesty is NORMAL!

I love what Jennifer Aniston wrote for the Huffington Post:

“For the record, I am not pregnant,”. “What I am is fed up.”

“I resent being made to feel ‘less than’ because my body is changing and/or I had a burger for lunch and was photographed from a weird angle and therefore deemed one of two things: ‘pregnant’ or ‘fat,’ ” she continued to write.

So let me tell you how I really do have something in common with the rightfully fed-up actress.

When I was in my 20’s, I booked a massage as a treat, after a long and grueling 3 day business retreat.

Keeping in mind that I weighed about 20 pounds less than I do now, my body shape was pretty darn close to Jennifer Aniston’s.

Upon entering the spa, my masseuse asked me, “Do you know if you are having a boy or a girl?”

Once I collected myself, I responded with “I’m having a burger with fries.”

See, I told you Jennifer Anniston and I had a lot in common.

FYI We also both attended The Performing Arts High School, as in the 1980 film Fame, just not at the same time. Her acting career went just a bit further than mine.

Copyright © Scarlett Image™., All Rights Reserved. THIS BLOG claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyrighted to their respective owners. If there is an image appearing on this blog that belongs to you and do not wish for it to appear on this site, please E-mail with a link to said image and it will be promptly removed.

I Have A Solution, and It Makes For A Very Special Day

Written by Scarlett De Bease on July 17, 2016. Posted in Image and Business, Image and Style, News and Events, What To Wear. 1 Comment on I Have A Solution, and It Makes For A Very Special Day

Created for those who would like to work with me and receive my personalized tips, but just aren’t ready to have me in their closet or take their clothes off.

I hear all the time from women who really want to work with me, but just aren’t ready to go all the way.

And then it hit me…I’ll create a styling tips & tricks event for a very small group of women and make it a really special day. And I did just that. On Friday September 16 in Ridgefield CT., I will be hosting a jam packed 1/2 day of personalized styling and shopping tips that will totally transform how you choose what to wear & buy. Limited to just 10 women.

If you attend my Scarlett Image Styling Event, then:

*You’ll discover why certain clothes do or don’t look good on you.

*You’ll find out what you can do to highlight your best features and hide those that you are less fond of.

*You’ll realize it is not about what size you wear, but what you wear.

*You’ll walk out knowing how to dress to look and feel confident.

*You’ll know how to choose the right clothes and accessories perfect for YOU.

*You’ll learn what styles and labels you should look for when shopping.

You’ll get the answers to your “what should I wear”* questions.

You can save $100 if you register by 8/1/16 but only while spots are still available.
Early Bird price $297 till August 1, 2016. Price increases to $397 on August 2, 2016.

Reserve Your spot when payment is made here

“Scarlett has provided me with a completely new vision for how I dress. After working with her remotely, I was armed with the knowledge I needed to let go of clothes and accessories that didn’t serve (or flatter) me any longer. I have transformed from the person who walks out of stores empty handed or worse with the wrong silhouettes and colors purchased, into someone who has a clear vision for what works and what I need to pull together outfits. Scarlett is a joy to work with and her recommendations were spot on.”

Above is what a virtual styling client said after working with me.

Imagine how great your benefit will be, working with me in person on 9/16/16.

Learn more about it here: & feel free to contact me if you have questions. Scarlett@ScarlettImage.com

Early bird Special: Price increases to $397.00 on August 1, 2016.

More Ways To Cover Up Your Upper Arms

Written by Scarlett De Bease on June 15, 2016. Posted in Accessorizing, Image and Style, Shopping Tips, What To Wear.

Tired Of Sleeveless Clothes?

Check out these arm cover ups in the online newsletter, which I am a contributor to, The Three Tomatoes. They use fabulous Helen Mirren as a perfect example of how a woman maintains a high level of class and glamour, yet always has her upper arms covered.

I even made a video a couple of years ago on the subject of our, less than pageant ready, upper arms.

It’s not you – it’s your clothes…because you never learned the specifics that will allow you to transform what you choose to wear and buy.

Stress no more, because now you can get what to wear advice that you can easily follow, while laughing as you learn in my recently published book, Stop Stressing About Dressing. Get your copy here on Amazon.

I thoroughly enjoyed this quick read on how to look and feel great every day. I’m a protege of Scarlett’s and find her tips and explanations invaluable in this slim volume. “That’s why I should wear more ruffles!” is one small reminder of why particular textures, colors and necklines flatter some and not others. Scarlett is a genius in this arena and generously shares her fashion secrets with us mere mortals. I highly recommend Stop Stressing About Dressing to all women, particularly those of us over 50. Jane Pollak

Copyright © 2016 Scarlett Image™., All Rights Reserved. THIS BLOG claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to its respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please E-mail with a link to said image and it will be promptly removed.

Are You Mustard Or Ketchup?

Written by Scarlett De Bease on September 2, 2015. Posted in Image and Style, Seasonal Tips, Shopping Tips, What To Wear.

There they go again, telling us what colors we must wear to look ‘in style’ for the next season.

The color Guru Pantone has named Oak Bluff as one of the must wear colors for fall.

Looks like mustard to me, and I must add that it is an extremely difficult color to wear near the face for most women, especially brunettes.

So if you must add mustard, oh I mean Oak Bluff to your wardrobe, please do so from the waist down. I just can’t give what to wear advice for women, without also giving what not to wear suggestions.

Me, and I’m not bluffing, will be sticking with ketchup…oops, I mean red. Why? Well, red is a color that works for me, and won’t make me look like a condiment.

Don’t Give Up – Sign Up & Get More Styling and Shopping Tips

“For eight years, I worked as a freelancer, and dressed either for at-home comfort or for events. Now I was embarking on a corporate job that required a new wardrobe. Or so I thought. Scarlett put together my existing separates into creative, stylish looks; she helped me donate the pieces and suits that were a là mode when I last worked in an office, and identified colors, looks and pieces to fit my figure and fill in the gaps.” Jennifer M. Brown, V-P and Publisher, Knopf Books for Young Readers

Here you can read about how to like what you see in the mirror.

Come on, who doesn’t want to be liked? Please do me the honor of liking my Scarlett Image FaceBook page.

Copyright © 2019 Scarlett Image™., All Rights Reserved. THIS BLOG claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to its respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please E-mail with a link to said image and it will be promptly removed.

Did You Know You Are A Speaker?

Written by Scarlett De Bease on March 4, 2015. Posted in Image and Business, Image and Style, Uncategorized, What To Wear.

Do you attend networking events and introduce yourself and your business?
Do you attend parties and talk to other guests?
Do you speak to your clients?
Do you speak to your superiors?
Do you speak to your co-workers?
Do you order your own coffee at Starbucks?

Guess what? YOU are a speaker.

You don’t have to speak on a stage or at the front of a room filled with people looking to you for information and inspiration to be a speaker.

Every time you open your mouth, you are introducing yourself along with your own personal and business brand.

No matter if you are speaking to one or many, you should always be confident that your outfit matches your talent and sends a positive message.

“I don’t know if Scarlett has ever been described as a clothes-whisperer, but now that I have worked with her online and over the phone, when I went on my first shopping trip afterwards, I heard her lilting voice in my head saying, encouragingly. . .remember to stick with the colors and necklines that are best for you. It made shopping much easier, and I am delighted with the how great I feel in what I selected. Thank you, Scarlett.”

Sandra Lundgren Director, Communications and Marketing at American Optometric Association

Do You Ask Yourself These Questions?

Written by Scarlett De Bease on May 13, 2014. Posted in Image and Business, Image and Style. 3 Comments on Do You Ask Yourself These Questions?

What should I wear today?
How Can I look thinner?
What should I wear to an interview?
What should I wear to look professional?

Do you ever find yourself asking any or perhaps all of these questions?
If yes, you certainly are not alone.

The #1 question is of course: What should I wear today?

These are very common concerns for women entrepreneurs and for those over 40 who are reinventing themselves and their careers. It all comes down to personal branding which basically means how you package your professional and personal image.

When you walk into a room to meet a potential client or for a job interview, the only thing you should be focused on is what you have to offer the person/people you are meeting. You should not be thinking about what you are wearing, if you are dressed properly, or hoping to fit in and not stand out in a negative manner.

Another kept quiet concern for many women: “Will I pop any seams because my clothes might be a bit too tight”.

Try these 3 tips to help you end the cycle of not knowing what to wear and stop asking what should I wear today?

Go to a store you have never shopped in.
Try clothes on that you think would not look good on you. You might really surprise yourself with experimenting a bit.
Don’t tell yourself you want to lose weight before you buy new clothes.

It really isn’t just about what you’re wearing that will make the best first, second, etc. impression. It’s about how different you will feel when wearing the right fitting and looking clothes. You’ll no longer waste your time and energy thinking about your appearance when you really should be focussing on your business and profession.

There was a study done that women and men perceived themselves taller when they felt powerful. You automatically feel confident and powerful when you are wearing clothes that are perfect just for you. What women wouldn’t want to feel more powerful? Especially when over 40 and is beginning to feel her better days are behind her.

For the record, no way, no how is a woman over 40 past her prime.
It’s truly the opposite as now a woman over 40 is smarter, stronger and more informed than ever before to take control of her life and career.
She also is a far better judge of how to use her time.

So how is a person perceived? How you look 55%, how you sound 38%, and what you say 7%.

Yikes! That is 100% terrifying, but it doesn’t have to be that way.

Stop procrastinating on looking your best and taking care of your image, personal brand, ego, whatever you want to call it.

YOU are worth time and effort.

Pssst…Overheard In The Dressing Room

“You don’t have to wear 5 inch heals or lose 25 pounds at weight watchers, just spend one hour with Scarlett, and you will lose ten pounds and grow at least 4 inches. When she gives you the tools to work with and casts her spell on you, you gain a feeling of confidence you never know you had. Trust me, it happened to me, and it will happen to you”. ~ S.B. Stamford Ct.

THIS BLOG claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to its respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it to appear on this site, please E-mail with a link to said image and it will be promptly removed.

Branding Yourself

Written by Scarlett De Bease on May 6, 2014. Posted in Image and Business, Image and Style. 4 Comments on Branding Yourself

A few years ago I had the pleasure of hearing Kate White, former editor of Cosmopolitan magazine, speak to an entrepreneurial women’s networking group.
Ms. White shared with great vision, honesty, and humor, many of her business and life experiences that have caused her to become stronger and successful.

Naturally, I bought her latest book, I Shouldn’t Be Telling You This: Success Secrets Every Gutsy Girl Should Know, that was available for sale at the end of Ms. White’s talk. I simply couldn’t resist getting more of her experience and advice, and halfway thru, I was not disappointed.

Kate White refers to a lesson in branding yourself from, my secret crush, Donny Deutsch an advertising and marketing guru who I’m pictured with above. Donny Deutsch.
Donny, yeah I wish we were on a first name basis, stated:
“that a brand is a set of values. Values are your beliefs and what make you you . Your brand isn’t how you wear your hair, what color your eyes are, or how you dress. Values are at your core. Your brand values actually inform your dress, your look, and how you act.”

I love his last line!!

The majority of my clients are women entrepreneurs who realize that their personal image is a large part of their professional brand image and they want to be sure their values are being seen in a positive and authentic manner.

The first time Donny Deutsch and I were at the same affair, he asked me what I do. I now know he was really asking, how do you brand yourself?
I told him that I am an image consultant and show women how to look younger, thinner and taller. He smiled, and responded with an approving nod and stated “very nice”! He approved of my brief mission statement, and I was proud of my brand image and values. It also was quite nice to chat with my branding expert idol.

P.S. He also flashed his twinkling eyes and smile at me and said he could use some styling advice too. Wink, wink.

“Thanks to you Scarlett, I got two ‘wow you look great’ comments today.”

—Sharon McCormick, Durham, Ct.

About Scarlett

Scarlett De Bease, a professionally trained Image Consultant and Wardrobe Stylist, is the founder of “The Always Know What To Wear Program™“. As an Image Consultant, Entertaining Speaker & Savvy Personal Shopper, she shows women how to project confidence & success by always knowing what to wear.

As a bonus, Scarlett’s tips will help you Look Younger, Thinner and Taller while projecting Confidence & Success as you now will be wearing the clothes that fit and flatter you the most.

Since 2006, she has successfully changed the lives of many women, by showing them the correct clothes, colors, styles and accessories that will flatter them the most. If you keep buying clothes and still have nothing to wear, Scarlett will make it possible for you to always know what to wear.

Scarlett specializes in make-overs, that are fun and informative. She brings The What Not To Wear experience directly to your home or office, but without the tears, fears and trash can. Scarlett shows women how to Stop Stressing About Dressing.
Scarlett’s tips have nothing to do with size, age, income level, career, etc – It’s not about where you shop, it’s about what you buy.

THIS BLOG claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to its respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please E-mail with a link to said image and it will be promptly removed.