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Tag: Brand Identity

Branding Yourself

Branding Yourself


A few years ago I had the pleasure of hearing Kate White, former editor of Cosmopolitan magazine, speak to an entrepreneurial women’s networking group.
Ms. White shared with great vision, honesty, and humor, many of her business and life experiences that have caused her to become stronger and successful.

Naturally, I bought her latest book, I Shouldn’t Be Telling You This: Success Secrets Every Gutsy Girl Should Know, that was available for sale at the end of Ms. White’s talk. I simply couldn’t resist getting more of her experience and advice, and halfway thru, I was not disappointed.

Kate White refers to a lesson in branding yourself from, my secret crush, Donny Deutsch an advertising and marketing guru who I’m pictured with above. Donny Deutsch.
Donny, yeah I wish we were on a first name basis, stated:
“that a brand is a set of values. Values are your beliefs and what make you you . Your brand isn’t how you wear your hair, what color your eyes are, or how you dress. Values are at your core. Your brand values actually inform your dress, your look, and how you act.”

I love his last line!!

The majority of my clients are women entrepreneurs who realize that their personal image is a large part of their professional brand image and they want to be sure their values are being seen in a positive and authentic manner.

The first time Donny Deutsch and I were at the same affair, he asked me what I do.  I now know he was really asking, how do you brand yourself?
I told him that I am an image consultant and show women how to look younger, thinner and taller. He smiled, and responded with an approving nod and stated “very nice”! He approved of my brief mission statement, and I was proud of my brand image and values. It also was quite nice to chat with my branding expert idol.

P.S. He also flashed his twinkling eyes and smile at me and said he could use some styling advice too. Wink, wink.

“Thanks to you Scarlett, I got two ‘wow you look great’ comments today.”

—Sharon McCormick, Durham, Ct.

About Scarlett

Not A Fashionista

Scarlett De Bease, a professionally trained Image Consultant and Wardrobe Stylist, is the founder of “The Always Know What To Wear Program™“. As an Image Consultant, Entertaining Speaker & Savvy Personal Shopper, she shows women how to project confidence & success by always knowing what to wear.
As a bonus, Scarlett’s tips will help you Look Younger, Thinner and Taller while projecting Confidence & Success as you now will be wearing the clothes that fit and flatter you the most.
Since 2006, she has successfully changed the lives of many women, by showing them the correct clothes, colors, styles and accessories that will flatter them the most. If you keep buying clothes and still have nothing to wear, Scarlett will make it possible for you to always know what to wear.
Scarlett specializes in make-overs, that are fun and informative. She brings The What Not To Wear experience directly to your home or office, but without the tears, fears and trash can. Scarlett shows women how to Stop Stressing About Dressing.
Scarlett’s tips have nothing to do with size, age, income level, career, etc – It’s not about where you shop, it’s about what you buy.

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