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If Not Now, When?

L’Oreal had it right when they started reminding women back in 1973 that they were worth it. So, why do so many women give more to their families, friends, and pets than they give to themselves?

Your daughter or granddaughter wants you to buy her bras and panties at Victoria’s Secret, and you are buying yours at Costco or Target. Of course, this is assuming you have even bothered buying yourself new lingerie within the past five years!


Your daughter or granddaughter wants exercise clothes from a high-end manufacturer, while you have been wearing the same leggings and T-shirts for years. Even worse, you might actually work out, while the youngster is just looking to strut her stuff without a single squat or sit-up.

Oh, the injustice.

Recently a client told me she had her wakeup call when she realized her teenage daughter had better workout clothes than hers.
I had to tell her the truth. I was the woman many years ago, who after having spent a fortune at Victoria’s Secret for my ‘budding’ daughter, realized that the scales of self-care, were tipping in the wrong direction. Something inside of me snapped, and shortly thereafter I marched myself into a lingerie boutique to treat myself to higher quality and better-fitting bras, because… I am worth it!

Here’s the problem with doing more for others than for us, we are unwittingly making ourselves unhappy by lowering our self-esteem and self-confidence.
It is not selfish to acknowledge you are worth the trouble or expense of self-care.
On the contrary, it’s smart and helpful, as you are teaching your children and significant others that you are important and not insignificant.
If you often deny yourself a decent haircut, coloring, a manicure, new clothes, or even a vacation so you can give more to others, then you are diminishing yourself.

When we become smaller, we have less to give from our hearts and, that is the only place we have so much to give and share.

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